B2B digital marketing must be different.

Migrating to digital marketing is now essential for B2B players as customer experiences are becoming increasingly digital oriented, especially with the prolonging of the COVID-19 pandemic. Many B2B companies choose to adopt digital marketing but face lower-than-expected ROIs and countless trial and errors because they do not take into account the unique features of B2B business. The customer buying journey in the B2B arena requires specific and diverse information about the product or service, and it is complicated with lengthy process and the number of stakeholders. In addition, the high number of stakeholders involved often makes the process even more complex. In other words, successful marketing requires a structured approach that spans channels, content, data, and technology in all lead management process from generating new leads, nurturing leads, managing leads, and to connecting sales.

Talk to Neodigm and you will learn what our 24 years of experiences in delivering integrated marketing services for B2B customers can do to provide you with the right B2B digital marketing solutions.

01. What are the biggest challenges of your digital marketing?

I don’t know where to start. 

We will provide the most effective solutions and a phased roadmap by taking into account your business environment and goals as well as marketing conditions identified by status diagnosis.

Solution example

KPI : Impression, CPC, CTR, etc.

- Build a digital media environment.
- Planning and implementation of campaigns using a single channel (i.e. identify key messages, produce assets, run ads).
- Segmentation and targeting.
- Track and analyze essential data.

We want to operate more systematically within the budgetbut have no idea what to address.

We suggest a cross-channel marketing strategy to increase your ROI and identify ways to improve your performance by analyzing data.

Solution example

KPI : Conversion, CPL, MQL, etc.

- Cross channel strategy
- Multi-channel campaign
- Lead tracking and data analysis
- Lead nurturing and evaluation system
- Retargeting and lookalike targeting

Our Sales Team always wants ‘Sales-Ready Leads’. 

We can help you operate your process from lead generation to nurturing and the creation of sales opportunities in a more efficient manner based on lead lifecycle.

Solution example

KPI : SQL, Impact, Velocity, etc.

- Marketing automation technology
- Market-sales process integration
- Lead lifecycle management
- Automated engagement
- Sales attribution model

02. Use our B2B specific marketing services from digital marketing strategy to operation and analysis.

Setting up marketing strategy

We can set up strategies and operational plans for your marketing goals.

We design campaigns and suggest targeting, channels, content, and budget strategies to help you achieve your KPI targets. Use our practical consulting service as well based on comprehensive marketing diagnosis and discussion.

Designing and operating campaigns

We suggest channels and campaign operation strategies based on the customers’ buying journey.

We take into account channel specific features and marketing purposes as well as target ROI to plan your campaign. We design your cross-channel marketing strategy in such a way that different channels work together to help achieve common business goals.

Lead generation and nurturing

We design your campaign to obtain more valid customer data and inquiries.

Lead generation strategies including gated contents and effective targeting are suggested for your business reviews. In addition, progress in the campaign is monitored for optimization to ensure that the best results can be obtained.

Data analysis

We are able to derive significant insights based on customers’ behavioral data. .

Solutions including Google Analytics (GA) are used to compare, analyze, and visualize data based on marketing key indicators. We optimize campaigns and improve marketing strategies for better ROIs, based on findings from the analysis.

Neodigm’s Digital Marketing Solutions

Digital AD

 Search

 Video

 Display

 Vertical Media

 Social Media

 Network / Programmatic

Email Marketing   
Targeting / Retargeting

Data Tracking and Analytics

 Google Analytics

 Dash Board

 Reporting

B2B digital marketing must be different.

Migrating to digital marketing is now essential for B2B players as customer experiences are becoming increasingly digital oriented, especially with the prolonging of the COVID-19 pandemic. Many B2B companies choose to adopt digital marketing but face lower-than-expected ROIs and countless trial and errors because they do not take into account the unique features of B2B business. The customer purchase journey in the B2B arena requires specific and diverse information on the product or service and involves a lengthy process until any final decisions are made. In addition, the high number of stakeholders involved often makes the process even more complex. This means that successful marketing requires a systematic approach that combines channels, content, data, and technology in all lead management process from generating new leads, nurturing leads, managing leads, and to connecting sales.

Talk to Neodigm and you will learn what our 24 years of experiences in delivering integrated marketing services for B2B customers can do to provide you with the right B2B digital marketing solutions.

01. What are the biggest challenges of your digital marketing? 

don’t know where to start. 

We will provide the most effective solutions and a phased roadmap by taking into account your business environment and goals as well as marketing conditions identified by our survey.

Solution example

KPI : Impression, CPC, CTR, etc.

- Build a digital media environment.
- Set up a plan on single channel campaign and implement it (i.e. identify key messages, produce assets, run ads).
- Perform segmentation and targeting.
- Track and analyze essential data.

We want more systematic operations within the budget but have no idea what to address.

We suggest a cross-channel marketing strategy to increase your ROI and identify ways to improve your performance by measuring it based on data analysis.

Solution example

KPI : Conversion, CPL, MQL, etc.

- Cross channel strategy
- Multi-channel campaign
- Lead tracking and data analysis
- Lead nurturing and evaluation system
- Retargeting and lookalike targeting

The Sales team always wants leads that are likely to lead to actual sales only.

We can help you operate your process from lead generation to nurturing and the creation of sales opportunities in a more efficient manner based on lead lifecycle.

Solution example

KPI : SQL, Impact, Velocity, etc.

- Marketing automation technology
- Market-sales process integration
- Lead lifecycle management
- Automated engagement
- Sales attribution model

02. Use our B2B specific marketing services from digital marketing strategy to operation and analysis. 

Setting up marketing strategy

We can set up strategies and operational plans for your marketing goals.

We design campaigns and suggest targeting, channels, content, and budget strategies to help you achieve your KPIs. Use our practical consulting service as well based on comprehensive marketing diagnosis and discussion.

Designing and operating campaigns

We suggest channels and a campaign operating strategy based on the customers’ purchase journey.

We take into account channel specific features and marketing purposes as well as target ROI to plan your campaign. We design your cross-channel marketing strategy in such a way that different channels work together to help achieve common business goals.

Lead generation and nurturing

We design your campaign so that effective customer data and questions are collected.

A lead creation strategy and an effective targeting strategy, including gated content, are also developed for your review. In addition, progress in the campaign is monitored for optimization to ensure that the best results can be obtained.

Data analysis

We are able to derive significant insights based on customers’ behavioral data.

Solutions including GA are used to compare, analyze, and visualize data based on key indicators. Your campaign ROI is optimized, and your marketing strategy is improved, based on findings from the analysis.

Neodigm’s Digital Marketing Solutions 

Digital Advertising 
Email Marketing
Targeting / Retargeting

Data Tracking and Analytics

Search Video

Google Analytics
Display Vertical Media

  Dash Board
 Social Media Network /

Programmatic



  Reporting


Ask us about our marketing solutions!

The core of our integrated marketing solutions is to help you with your customization process. Our highly professional teams provide seamless, systematic support throughout the process of identifying prospects, generating sales leads through a variety of marketing activities and contacting them to turn them into new customers. Ask us anything you need to know and you will hear from us within 24 hours.

neodigm

Floor 2 of Seocho Dongavillart Building 1, Seocho-daero 346, Seocho-gu, Seoul
Phone +82-2-598-9898 | Fax +82-2-598-9848
Privacy Policy

© 2022. neodigm, Inc. All rights reserved

neodigm

Floor 2 of Seocho Dongavillart Building 1, Seocho-daero 346, Seocho-gu, Seoul
Phone +82-2-598-9898 | Fax +82-2-598-9848 | Privacy Policy

© 2022. neodigm, Inc. All rights reserved.